In March 2020, in response to COVID-19 pandemic, Brightcove, the leading global provider of cloud services for video, announced that its PLAY 2020 event planned in May 2020 will not have a traditional physical component in Boston. Instead, Brightcove launched PLAY TV, an innovative, over-the-top streaming experience with the most, must-watch content focused on video. PLAY TV has been made available to viewers globally, at no cost, on mobile devices and the web. As part of the virtual event which took place on May 18-25, Brightcove originated distributed several 24/7 linear channels focused on live keynotes, thought leadership, customer stories and video best practices.
To successfully launch such a pop-up channel at a short notice Brightcove used Veset’s Stratus cloud playout integrated with its Video Cloud platform. Veset Stratus integration with BrightCove Video Cloud and its SSAI platform allows customers to efficiently schedule, originate and monetise their content in the linear channel form.
After the PLAY TV virtual event, Brightcove continues using Status to operate linear channels and distribute them via PLAY TV apps available on Android, Apple devices, and on Roku.