YuppTV saw an opportunity to target a variety of new audiences by creating linear TV film channels with content taken from their vast VOD library currently offered to subscribers. As a global OTT platform, YuppTV uses IP in the cloud as the core technology for its operations. In striving to avoid old-school hardware based or ‘virtualised’ playout configurations, YuppTV’s technology team was keen to find a cloud playout solution able to be operated on AWS. It launched an number of linear channels to experiment with linear content delivery, some succeed and others it was able to shut down without incurring financial losses or rights off underscoring one of Veset Nimbus platforms key advantages - true scalability.