BluTV , Turkey’s largest local subscription VOD service, has selected Veset Nimbus to power its original linear action and comedy channels in the cloud. The linear channels are delivered by Veset Nimbus to BluTV’s OTT platform, as well as to various smart TV apps, including AppleTV, Samsung, AndroidTV, and LG Smart TV.
Started in 2016, BluTV has a strong focus on championing locally produced content. It delivers a mix of original content together with leading local and international series, documentaries, and movies to a global Turkish and Arabic-speaking audience. BluTV also delivers live TV channels covering a wide range of content, including action and comedy. All of its programming is available ad-free across multiple devices, including smartphones, computers, and Smart TVs.
Erkut Göksel Çınar, OTT Headend Lead, BluTV, commented:
Until now we have been managing our original linear channels in the cloud using stitching technology. As we continue to expand and add new channels, it was becoming increasingly apparent that we needed a more sophisticated channel management tool that would allow us to do more within our linear feeds, while ensuring our viewers get a premium video experience across multiple channels.
Veset Nimbus is an easy-to-use enterprise grade SaaS linear TV channel management platform that allows for the easy creation and scheduling of new channels in the cloud. It enables content owners coming from a VOD-first background, such as BluTV, to manage multiple linear channels, delivering high quality video IP streams. It supports the addition of multiple live inputs, graphics, subtitles, audio and SCTE-35 markers.
BluTV is using Veset Nimbus’s playlist editor to create schedules for both channels. BluTV’s infrastrastructure setup is fully cloud-based, providing required scalability and flexibility for the operations.
Igor Krol, CEO, Veset, added:
BluTV is leading the OTT distribution revolution in Turkey and we are very proud to support that push expanding its content format portfolio. BluTV has ambitious growth plans which will be made possible thanks to its cloud-first approach and focus on getting the right tools in place to deliver premium content in an easy, cost-efficient, yet scalable way.
Founded in 2011 Veset (www.veset.tv) is a technology disruptor in the linear television playout space. Veset was one of the first companies to deploy a native AWS-based linear channel management platform for video content owners. Veset is focused on self-services SaaS. Its products, Veset Nimbus and Stratus, enable playout to both traditional and OTT platforms and are available to customers directly, including through AWS Marketplace, or via technology and broadcast service providers. Veset operates globally with customers based in over 15 countries.