We are excited to be heading back to NAB in Vegas next week and we can’t wait to finally meet people face-to-face once again! We will be on the show floor ready to discuss our latest developments and deployments, and to demonstrate how our true cloud playout platforms can empower your team to manage TV channels and maximise your content reach.
Clearing the Fog
The last few years have certainly made the benefits of cloud working more apparent. The broadcasting industry has been moving away from the reliance on traditional hardware-based infrastructure for a while now, and the cloud is becoming more relevant in a wider range of broadcasting use cases.
Operators have had to change their ways of working while minimising disruption and downtime for customers and viewers. Technological innovations have made it possible for broadcasters and video content creators to adapt efficiently in unprecedented circumstances. At the same time, the growth of OTT streaming services has meant that traditional linear TV providers have had to contend with a big shift in consumer behaviour. Set against this backdrop, the benefits of cloud playout are becoming harder to ignore.
The Sky is the Limit
Cloud playout makes it simple for operators to adapt quickly in response to users’ changing needs. New channels can be quickly launched, or existing ones closed. It allows the user to control the operation of channels as well as enabling them to launch emergency videos, skip events, and manage live sources as needed. By using true cloud playout, broadcasters no longer have to depend on hardware, making it simple to adapt workflows and integrate with other cloud products. Cloud playout streamlines the process of distributing content, whether users require a 24/7 channel or a pop-up channel for a one-off event.
Last year, we began working with Mórbido TV, a Latin American Pay TV channel, which is using Veset Nimbus for its playout services after its previous supplier failed to deliver the desired service quality. We were recently chosen by Augustus Media to power its 24-hour linear streaming service, Smashi TV, and also selected by new sports channel, Hi! Sports TV, to power its channel on TotalPlay.
As well as supporting customers to broadcast permanent channels, we offer per hour or per day plans for those wanting to run pop-up channels. Find out how we supported the 2021 SPLASH conference to create multiple scheduled linear channels, enabling remote attendees to view various live streams over a 6-day period.
Whatever your use case, we can support you by providing a quick, efficient, and economical way of managing linear/live TV channels.
Veset will attend NAB from 23 – 27 April and would love to talk to you and answer any questions you may have. Arrange a meeting with us to learn how to schedule, distribute, and monetise linear channels with any live and file-based content to anywhere. Our CPO, David Thompson, recently joined MainConcept and BBright for a preview of what you can expect at the show. Catch up on the webinar for a sneak peek. Watch Now.
Contact our team to schedule a meeting.
Cloud Playout gathers industry experts to examine why media companies are moving playout into the cloud, the different use cases, and the different models as well as the implications of these architectures.
The report is one of four in the DPP’s 2021 series, The Cloud for Media, which aims to explore the reality of media in the cloud today, and shed light on the challenges that remain.