Historically FashionTV relied on services provided by large and well-established managed service providers offering solutions for leading broadcasters in Europe and globally. While the overall quality of playout services offered to FashionTV was satisfactory, the broadcaster was looking to reduce costs of its operation while at the same time rendering its playout more future proof and adding overall flexibility.
FashionTV had been making substantial investments in its on-demand offer as well as its social network presence and was seeking a playout solution that could combine the professional level of service and functionality with the scalability and transparency of true cloud playout. It also did not want to enter into long-term commitments and directly or indirectly tie itself to any specific playout hardware. FashionTV started with 2 channels prior to adopting Veset Nimbus. Following Veset Nimbus adoption it managed to launch 18 different variations, regional and content-specific, of its main channels. They are delivered worldwide to multiple traditional and OTT platforms worldwide.