Hi! Sports runs its Mexican sports channel on cloud playout

Case study · 2022

Customer
Hi! Sports
Region
Mexico
Delivery
OTT
Cloud
AWS
Hi! Sports studio show with a live inset

About Hi! Sports

Launched in January 2022, Hi! Sports is a Mexican sports channel. It started on Totalplay (EPG channel 517) with about 70 hours of new sports content a week: live coverage, replays and sports entertainment.

What they did

The channel covers soccer, basketball, gymnastics, tennis, hockey and wrestling, with a focus on events that get less airtime, and plans to add boxing, national events and international coverage.

Hi! Sports was launched in a few months by a team of 30. It is on air about 10 hours a day during the week and 12 to 14 hours a day at weekends.

The channel is originated and managed in Veset Nimbus, running in the cloud on AWS, so the team manages the channel itself.

Salvador Garcia, Director of Operations of Hi! Sports, said: “We launched Hi! Sports TV because we felt the sports broadcast market is in desperate need of rejuvenation. We wanted to go beyond traditional sports broadcasting to reach a broader range of sports fans. Thanks to Veset Nimbus, we have been able to quickly launch a professional channel that gives airtime to sports coverage that can be often overlooked.”

The setup

Item Detail
Distribution OTT, IPTV
Live events Multiple live inputs

What mattered to Hi! Sports

  • Fast launch
  • Running the channel themselves
  • Managing multiple live inputs and events
  • Last-minute schedule changes
  • Training and support