As more and more broadcasters are turning to cloud technologies to store and edit their media content, embracing playout in the cloud is an obvious next step for broadcasters. For years our Nimbus solution has provided users with a way to take control of linear channels using our true SaaS platform. Cloud playout allows our customers to prepare media content and launch channels quickly, utilise the flexibility and scalability of cloud, deliver content to OTT and broadcast and manage channels using our intuitive web-based UI.
Recently we have further expanded the features available within our cloud playout solution. Here are 3 new ways in which our Nimbus solution is improving playout in the cloud:
1. Live recording
Live recordings are an in demand functionality amongst broadcasters, however there are technical challenges related to doing it in the cloud. Nimbus allows recording live events either selectively, or automatically. Our latest update has added live recording support so that Nimbus can now record live input sources and ingest these directly to the media library. This allows users to schedule the live content for playback at a future time.
Your graphic capabilities shouldn’t be limited because you’re choosing to run your playout in the cloud. Our latest update allows graphic creation and scheduling in the cloud. Animated graphics such as menus, logos, ads and promos can be scheduled and overlaid onto media, all within the cloud-based software. This allows for even more flexibility in creativity for users.
Additionally, as part of enhancing our digital video effects (DVE) toolkit, Nimbus added video squeezes within the solution, enabling media providers to scale both pre-recorded and live video for insertion of graphics such as sponsorships, text scrolls and now/next menus. As the media landscape becomes increasingly competitive, features such as these are growing in importance to pique interest in audiences.
Making sure your content is in the correct format is a key component to playout. Nimbus makes this a straightforward process for users, and it has now added support for the MainConcept H.264. MPEG2TS feeds can now be output with H.264 video encoded via MainConcept allowing for improved support for CBR feeds for broadcast services to satellite and cable headends. Veset has also added support for H.265/HEVC video, which can be used for both UHD and HD channel output.
In the past Veset was using 3rd party products to provide Secure Reliable Transport (SRT), but more recently Veset has extended output support to include native support for this protocol. This means that channels played out using Nimbus can be delivered via SRT in either listener or caller modes. Veset has also added support for ingest of live feeds delivered via the SRT protocol and all of that without paying for this open source delivery mechanism
The media landscape is becoming increasingly competitive, and it helps to have a flexible and reactive system which allows you to quickly deliver high-quality content to customers. Many broadcasters are turning to cloud as it offers flexibility and scalability, and Nimbus allows users to make the most of these benefits without compromising on quality features and interoperability.
Contact us now to discuss how Nimbus could help your organisation enhance its media content and deliver it efficiently to your audiences.
Cloud Playout gathers industry experts to examine why media companies are moving playout into the cloud, the different use cases, and the different models as well as the implications of these architectures.
The report is one of four in the DPP’s 2021 series, The Cloud for Media, which aims to explore the reality of media in the cloud today, and shed light on the challenges that remain.