4 Reasons Why You Need To Meet Veset at NAB 2024

This year’s NAB Show is being held in sunny Las Vegas, and we’re so excited to be attending! It’s going to be a blast, and we are looking forward to catching up with the broadcast and media industry on the latest and greatest from everyone.

We can’t wait to meet you all for a chat about our cloud playout platform, Nimbus, as well as our newly released in-video advertising solution, AdWise. We’ll be hosting demos and meetings at our booth, and we encourage you to come along and take a look as well as ask any questions you might have.

The team will be at our booth, W3224, ready to host you and discuss everything Veset has to offer. Here’s just a handful of the things you can expect when you come to visit Veset at our booth during NAB LV.

1. Explore A Wealth of Industry Experience

Veset has worked with a wealth of industry professionals from across the media and entertainment industry, providing a cloud-native approach to playout for broadcasters and media providers.

Recently, Veset worked with Media Capital to expand its media offerings with FAST channels. Media Capital originally reached out to Veset with the intention of developing a user-friendly yet sophisticated SaaS (software as a service) solution, for which Veset Nimbus was a good fit. By applying over a decade of experience and working closely with Media Capital, Veset was able to support its move into FAST using built-in Nimbus features. Some features of the solution included automated scheduling, MAM (Media Asset Management) and integration with Media Capital’s existing platform.

The Veset team will host a demo of Nimbus on 15th April, from 3.00pm to 4.00pm at our booth W3224.

2. Learn About Saving Costs with Cloud Playout

Cloud playout can bring real cost savings to the broadcast and media industry, providing more opportunities than ever before for streamlining workflows and increasing productivity. One major takeaway that has come to light in the flourishing of remote companies is the reduced requirements for office space and on-prem equipment. With fewer team members and entire companies working in a single office space, this provides an opportunity for media companies to re-purpose their budgets, space and resources into an entirely technical and cloud-playout based workflow. The rise of tech stack modernisation allows for companies to ditch the on-prem workflow and choose to host workflows entirely in the cloud. Cloud playout not only allows for more resources, space and time to be repurposed for better uses, but it can also make it more efficient to run multiple FAST channels with one workflow. When it comes to saving money with cloud playout, Veset is here to help answer your queries and questions. It has never been easier for media companies and broadcasters to reduce their physical real-estate footprints and explore cloud-based opportunities for their workflows.

At NAB LV, Veset will be answering the ever-present question of cost saving and workflow efficiency with demonstrations of Veset Nimbus, our cloud playout platform, and Veset AdWise, the newly launched in-video advertising solution for advertisers and media providers alike.

3. Discover The Future of Ad Tech and In-Video Ad Insertion

This year saw the release of Veset AdWise, the new in-video advertising solution for media providers and advertisers in the broadcast and media industry. Veset believes that the future of ad-tech is based primarily on in-video applications, with contextual advertising taking a front seat in the success of advertisers and content-related advertisements going forward. With the changes that have already been made to ad-tech in the industry, such as alterations to third party cookies and data protection laws, change is coming. Veset AdWise provides a peek into the future of ad-tech and looks ahead at an industry with increasing opportunities for in-video ad insertion.

At NAB LV, the Veset team will be taking a deep dive into the future of ad-tech and in-video ad insertion, hosting demonstrations of AdWise and answering the questions of the industry.

The Veset team will host a demo of AdWise on 16th April, from 3.00pm to 4.00pm at our booth W3224.

4. Exclusive Demos of Nimbus and AdWise

The excitement for NAB LV is high this year, with so many new projects and solutions underway across the broadcast and media industry. Veset will be showing new, exclusive demos of its flagship product, Veset Nimbus, and the in-video advertising solution, Veset AdWise.

Live at the Veset booth, W3224, there will be demonstrations of Veset Nimbus and its main features, including: ingest, MAM, automated scheduling, channel management, live preview and more. For the first time ever, the Veset team will also be demonstrating Veset AdWise, including ad insertion over a live feed, operator-triggered ad breaks that squeeze back the live picture instead of cutting away, and its graphics editor.

We can’t wait to see you there.

NAB LV is going to be the ideal opportunity to meet us in person, grab a coffee and see our team face-to-face. We would love to discuss everything about your cloud playout workflow, from content management, cost savings, efficiency and much more.

Whatever it is you might need, or whatever you are interested in, we’ll be attending NAB LV and be ready to answer your questions. Make sure you book a meeting to chat with our team before it’s too late!

See you there, and happy travels!