Veset is powering a unique channel dedicated to fine wine created by 67 Pall Mall. Founded by Grant Ashton, the Club was created to offer its members a diverse wine experience, showcasing the lesser-known to the most iconic wines. The Club offers over 6,000 wines from 50 countries.
Faced with the challenge of pandemic, 67 Pall Mall started by engaging with members through online tastings via Zoom. Top winemakers usually require at least a year in advance to host a tasting, thus an unrivalled calendar of online events was released swiftly to the membership. To improve the quality of experience and achieve a broader reach, the Club decided to launch its own 24/7 online TV channel, dedicated to wine with unique content produced in-house in the purpose-built studio in London.
Launched in June, 67PallMall.tv is a streaming service dedicated to wine enthusiasts across the world. With original high-quality programming, it includes livestreamed professional wine tasting and additional on-demand content from world renowned wine experts. Viewers can receive at-home wine tasting kits, enabling them to taste featured wines in real-time alongside the experts.
67PallMall.TV channel is originated using Veset Nimbus cloud playout linear channel platform, and streamed on Red Bee Media’s OTT platform. Veset Nimbus is an enterprise grade cloud playout platform that allows content owners to create and manage linear TV channels flexibly without need to invest in hardware and offering an easy way to operate remotely in public cloud such as AWS.