From time to time the city of Riga hosts a variety of sports and cultural experiences such as the Riga City Marathon, the 360 TV Opera and TEDx Riga amongst others. In order to engage broader audiences the organisers and Lattelecom wanted to bring these unique experiences to the comfort Latvians’ homes by creating event specific TV channels. These temporary 24/7 pop-up TV channels contain predominantly non-live content with limited elements of scheduled live programming. The telecom and cable operator found that the cost of televising these one-off channels was quite prohibitive due to the cost of infrastructure hardware to run the channel just for the duration of the event. The customer was averse to spending large sums on hardware to create TV channels that would air only for a few months of the year. It required a solution that would enable the creation of pop-up channels, quickly, cheaply and easily.
One of the leading triple play telecom operators in Latvia operates its own cable, IPTV and CDN platforms. Not only does it provide mobile and wireless telephony across Latvia, but it has also implemented culture, education, sports and social responsibility initiatives to enhance the quality of life in the country. It has brought technological innovation to a variety of local cultural events such as the Positivus Music Festival, the National Opera, the Riga Marathon and Latvia Connect in an effort to enhance connectivity and entertainment for the citizens of Latvia. The company actively promotes national culture by creating temporary television channels to televise local cultural events.