The Birthplace of New Ideas
Alongside showcasing the latest version of its cloud native playout, Nimbus, the Veset team is excited to be able to share several new features at this year’s International Broadcasting Conference, IBC 2023.
On the Veset stand this year you will find a wealth of knowledge, and the team is sure you will gain valuable insights among the many knowledge sharing tips you’re bound to take away from the show. There are too many to mention here, so we have summarised the top five things you are bound to learn, and reasons why you should visit Hall 5, B.10.
Cloud is everywhere
There has been a massive transition to the cloud, and with the added benefits broadcasters can take advantage of (flexibility, scalability, cost-efficiency), it will be hard to ignore not making every part of the workflow cloud-based. Nimbus is a true cloud playout management platform designed to streamline professional linear channel operations with high levels of operational complexity. Veset will be demonstrating a whole host of features for the software-as-a-service (SaaS) solution, so make sure you look at its integration into your cloud-based workflow.
Stand out from the crowd
Delivering linear channels in the cloud while ensuring a visually appealing user experience has historically been a challenge. Veset has met that challenge with its added support for HTML5 in Nimbus. Users can now use HTML5 graphics to make sure their channels stand out from the crowd and keep viewers engaged. See how you can create engaging and interactive HTML5 graphics and import them into a cloud-hosted playout stream on the Veset stand at IBC.
Maximise monetisation
Cost-conscious consumers are increasingly moving towards ad-funded services, and so for advertisers it is critical for them to get in front of the people most likely to respond to maximise return on investment. Nimbus provides the SCTE-35 markers that AWS Elemental MediaTailor uses to insert personalised ads downstream, and Veset will have a demo at IBC for you to try out.
Enhance viewer experiences
Audiences have come to expect the very best quality video and audio on any device and for every type of content. Nimbus now supports Dolby Audio®, allowing users of its cloud playout solution to create linear channels with 5.1 surround audio in Dolby Digital Plus (E-AC-3). With this addition, Veset Nimbus users can deliver live and on-demand channels with high quality surround sound, thereby enhancing the viewing experience.
How to benefit from FAST
There is increasing demand for free ad-supported streaming TV (FAST) channel set up and using ads to monetise inventory. The new ad insertion feature for Nimbus, to be demonstrated at IBC for the first time, allows for live ad insertion that blends in with the foundation programming. In comparison to a traditional ad break, the live picture is squeezed back to make room for the ad instead of cutting away, a new approach to live advertising that keeps the live feed on screen.
If you need any more reasons to stop by the Veset stand, we will be presenting the latest features right here. Stop by Hall 5 B.10 to see live demos.