As part of its strategic growth plans, the broadcaster decided to launch a new free-to-air children’s channel tailored for the Turkish market. It aimed to deliver high-quality, fully localised content for audiences ranging from preschoolers to young adults, through a carefully curated selection of programmes, all fully dubbed in Turkish. The channel is designed to nurture children’s imaginations and creativity through a diverse lineup of high-quality content from various genres, including much loved titles such as Bluey, The Adventures of Paddington and The Smurfs.
The launch of the new channel provided the broadcaster with the ideal opportunity to modernise its infrastructure and futureproof its channel operation by launching on a cloud-based playout solution as opposed to using traditional hardware-based infrastructure.
Alongside requiring a cloud playout platform with all of the advanced features needed to create and manage the new channel efficiently, it also needed a cloud playout solution that enabled seamless integration with its existing operation, particularly because it wished to continue to use its current scheduling tools.
The broadcaster went on to select cloud-based solution, Veset Nimbus for the playout platform for its new channel. Veset Nimbus is an enterprise-grade cloud solution that allows the broadcaster to create and manage its linear TV channels efficiently, while also leveraging the benefits of cloud-based playout. It allows for fast and flexible management of channels and features a range of all-in-one channel creation and management tools including live stream and file ingest, customisable graphics and overlays supported by HTML5, content management, SCTE35 support, scheduling, and ongoing 24/7 support.
For seamless integration with its existing operation, Veset Nimbus’ APIs and import functionality allow the team to continue to use its existing scheduling tools before importing into Nimbus. To ensure uninterrupted playback, the channel also uses Veset Nimbus’ 1+1 back up configuration, which uses a backup playout in standby mode in a different AWS availability zone. Additionally, Nimbus’ advanced graphics capabilities have allowed the incorporation of dynamic graphics that are consistent with the existing brand identity.
A long-established media group in the Middle East, known for producing, distributing, and broadcasting children’s and family content, sought to expand its footprint into a new region. Its programming focuses on high-quality films, anime series, and cartoons, and it reaches millions of viewers around the world through its television channel, online streaming service, and YouTube channel.
Futureproofing: Leveraging Veset Nimbus has enabled the broadcaster to move away from the limitations of existing hardware-based infrastructure, to gain from the benefits that cloud working inherently brings. This move is critical to support the broadcaster’s further expansion plans in the coming years.
Scalability: Using Veset Nimbus will allow the broadcaster to more easily expand and scale its operation, whether by launching new channels or by expanding to new regions.
Flexibility: With the flexibility to tailor the platform functionality as required, the channel was able to use its existing scheduling tools, then import into Veset Nimbus, for efficient workflow and time savings.
