The way that viewers consume content has changed significantly over recent years. Broadcasters today must ensure they can satisfy viewer needs however they choose to consume content, whether that’s with scheduled programming or on-demand, and on whatever platform or device they choose. Meeting all of these requirements adds operational complexity and requires infrastructure that delivers high levels of flexibility.
For maximum reach and impact, Med.TV employs a multi-platform approach, distributing its content via satellite TV across Europe and MENA, as well as via OTT platforms: web, mobile and TV Apps. In order to meet the evolving needs of viewers and the demands of fast-paced, high-quality content delivery, and to enable it to expand into other regions, Med.TV realised that it required a playout system that could support its need for flexibility, performance, operational simplicity and future readiness.
This led Med.TV to select cloud playout solution, Veset Nimbus as its playout platform for both satellite and OTT operations. It now operates its broadcast workflows entirely in the cloud, and by using Nimbus, it has also been able to optimise distribution for both traditional and modern viewing, enabling broad reach across both IP-based and legacy infrastructure.
Veset Nimbus has enabled Med.TV to efficiently manage its service with on-air graphics and multi-user capabilities. Its schedule-driven visual elements enhance the viewer experience, while allowing multiple Med.TV operators to carry out channel management tasks simultaneously, for maximum efficiency.
Med.TV is also able to efficiently ingest content by enabling automated ingest of assets directly into the channel pipeline, alongside metadata, which is automated through a custom XML sidecar import mechanism. This ensures all content is enriched and structured to meet editorial requirements. On the output side, Nimbus provides Med.TV with customised XMLTV-based EPG exports to deliver accurate and localised electronic program guides across various distribution platforms and partners.
Launched in 2024, Med.TV is a groundbreaking pan-Mediterranean television station based in Malta, dedicated to promoting the soft power and allure of the captivating Mediterranean region. Its mission is to showcase the rich cultural heritage, stunning natural beauty, vibrant traditions, and irresistible Mediterranean way of life to a global audience. As an official forum for the region, Med.TV invites viewers to embark on a virtual journey through the Mediterranean, fostering a deep connection and inspiring them to eventually experience it first-hand.
It provides a range of engaging and diverse content such as live coverage of cultural events and festivals, travelogues, culinary shows, business, lifestyle and cultural programming, as well as health and sports shows. Viewers can engage with Med.TV through its scheduled TV channel or by streaming its extensive library of engaging content anytime, anywhere, for convenient, on-demand viewing.
Rapid Onboarding Process: Med.TVwas able to go live just one month after project initiation.
Intuitive UI: With its intuitive, easy-to-use design, Med.TV was able to begin scheduling and managing content on Veset Nimbus immediately without lengthy training or specialist knowledge.
Reduced Operational Complexity: Veset Nimbus’ unified interface lets Med.TV handle satellite andOTT playout together, simplifying operations and keeping content consistent across all platforms.
Improved Scalability: Asa cloud-based solution, Veset Nimbus will enable Med.TV to easily scale its operation as it expands into new regions, without additional capitalexpenditure.
Advanced Features: With an extensive feature list and advanced capabilities, including seamless live switching and dynamic HTML5 graphic capabilities, Veset Nimbus allows Med.TV to deliver a polished look and sharp editorial style across all programming.
