Broadcasters everywhere are constantly striving to extend their reach to as many viewers as possible. In a challenging and competitive environment, it is vital that live video feeds of sports and other events can be delivered in the most flexible, scalable and efficient way possible. This is particularly important for tier 1 and 2 roadcasters operating multi-channel operations, as well as broadcasters using alt-casting.
Alt-casting is the production and delivery of a secondary broadcast that differs from the main event. It works particularly well with sports broadcasting but also holds value for news, entertainment and other live events. This allows the broadcaster to appeal to a wider audience by presenting the coverage in a different way whether that is via a different language, graphics or captions.
The delivery of live feeds to multiple end points is complex, especially in unicast. Many other industries have already made the transition to the cloud to allow greater flexibility and scalability. However, the previous inability to multicast in the cloud has been a barrier to adoption for broadcasters. swXtch.io has removed that barrier due to its ability to deliver streamlined cloud multicasting capability and its ability to support Nimbus users to reach a wider audience with alt-casts.
cloudSwXtch is a cloud-native solution that creates a virtual overlay network allowing software workloads running on virtual machines to distribute their information as if they were running on a physical network. It bridges on-prem and cloud infrastructure and enables features unavailable on cloud networks such as multicast, PTP, packet pacing, and custom packet filtering, to be implemented on the cloudSwXtch virtual network.
Nimbus is an enterprise-grade, intuitive, all-in-one, cloud-native playout solution for management and delivery of professional linear channels to any distribution platform, from traditional terrestrial digital, satellite or cable, to OTT.
The combination of Nimbus and cloudSwXtch allows for content to be delivered simultaneously to Veset Nimbus and various other third-party products, without the need for added complexity of unicast to many endpoints, simplifying the delivery of live content to broadcasters and those that use alt-casting as a means of extending their appeal to a wider audience.
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Veset partnered with swXtch.io, a provider of cloud-based multicast and reliable networking solutions, to deliver multicasting capability in the cloud.
The project involved the integration of Veset Nimbus with swXtch.io cloudSwXtch to give broadcasters, content owners and rights holders a scalable, flexible and costeffective way to transmit live video feeds to viewers.
Efficiency: Multicasting in the cloud reduces pressure on network infrastructure by sending the same live feed to multiple locations
Cost-Effectiveness: Allows distribution to a large audience, minimising bandwidth usage and therefore lowering costs.
Scalability: Broadcasters can scale with their audiences and reach large numbers across large geographies.
