Prior to moving to Veset, TV21 relied on playout services that were provided by an established provider of fixed satellite and media services in Eastern Europe. TV21 found that the services and workflows in this arrangement were too inflexible and inefficient. For example, TV21 were expected to deliver content to the provider in the form of DVDs sent via post. Once assets were received, the provider was often unable to process the DVDs for immediate broadcast, resulting resulted in a great deal of down time on air. TV21 wanted to move to a newer infrastructure that would reduce or even eliminate manual processes and also improve the channel’s technical quality. TV21 was one of the first customers of Veset started using its service in 2013 and has benefited from the evolution of Veset Nimbus cloud playout technology over the years.
Riga-based TV21 is an established movies and entertainment channel which has been in operation since 1993. It airs European and Hollywood movies broadcast over 5 satellites to 15 countries reach an audience of 20 million subscribers across Eastern Europe.