Veset Supports Launch of New Kids’ TV Channel with Cloud Playout

February 17, 2026

Veset Supports Launch of New Kids’ TV Channel with Cloud Playout

Veset has been selected by a major children’s media group in the MENA region to power the playout for its newly launched kids’ TV channel. The broadcaster—well-known for delivering meaningful and educational content for young audiences—chose Veset Nimbus to support the expansion of its linear channel portfolio following a successful first deployment in 2025.

The new free-to-air channel targets a broad range of age groups, from preschoolers to young teens, and features a carefully curated mix of animated series, educational programming, and family-friendly entertainment. By adopting Veset Nimbus, the media group can efficiently manage its growing content offering while benefiting from the flexibility and scalability of cloud-based operations.

Veset Nimbus provides an enterprise-grade playout environment with built-in tools for live and file-based ingest, HTML5 graphics and overlays, content management, SCTE-35 support, and 24/7 monitoring. To seamlessly integrate with existing operations, the broadcaster is using Nimbus’ import functionality to continue scheduling with its current tools while managing playout entirely in the cloud. The channel also runs on a 1+1 backup configuration across separate AWS availability zones to ensure uninterrupted service.

Lelde Ardava, COO at Veset, commented: “This project highlights how cloud playout can support highly dynamic content brands as they grow their channel offerings. By deploying Veset Nimbus, the broadcaster can maintain operational continuity while benefiting from the agility that fully cloud-based channel origination provides.”