At IBC 2024, Veset is excited to showcase the latest from its product offerings including flagship cloud-native playout platform, Veset Nimbus, and the recently launched in-video ad insertion platform, Veset AdWise. With the broadcast and media industry changing so dramatically over the past 12 months, these new features will prioritise efficiency and integration.
The Rise of AI
It’s no secret that AI and machine learning (ML) have continued to dominate the broadcast and media industry since IBC 2023, becoming an unavoidable and incredibly influential element of technological development. As such, Veset is exploring the ways in which AI can contribute to its existing product offerings in the form of a chatbot and other AI-driven workflow features. With AI being so highly anticipated, the Veset team is super excited to see how much development there has been in the industry space and how its own endeavours compliment this. The team is ready and available to meet with you all face to face at IBC 2024 – to book a meeting and discuss the latest developments in AI, click here.
Ad-Tech at the Forefront
Earlier this year, Veset announced the launch of its in-video ad insertion platform, Veset AdWise – and it will be demonstrated in person for the first time at IBC 2024. The need for contextual advertising solutions is becoming more essential than ever, with the unprecedented demand for streaming services increasing by the day. Veset AdWise introduces a user friendly, monetisable and customisable in-video advertising solution that allows for broadcasters to gain control over monetised content whilst satisfying the growing appetite for on-demand content. To learn more about Veset AdWise or get in touch for a demo at our IBC booth, visit our website.
Leveraging Disaster Recovery
It’s pretty cut and dry, especially after the events of 2024 so far, so having a back-up system in place is necessary. In the event of a disaster recovery emergency, turning to cloud playout is becoming the clearest option for success amongst media providers in the industry. There are a plethora of advantages to using a cloud playout solution over a traditional on-prem system, including cost effectiveness and the elimination of complex hardware solutions. Not just this, but by nature, cloud solutions are highly scalable and flexible, not to mention customisable for each individual workflow. To learn more about disaster recovery, take a read of our recent blog on the subject here.
The Benefits of Cloud Native Playout
Let’s not forget the star of the show, Veset’s flagship cloud-native playout solution, Veset Nimbus. Since its initial launch in 2015, Veset has been on a mission to provide efficient, flexible and scalable cloud-native playout solutions for industry professionals in broadcast and media. Leveraging cloud-native playout with Veset Nimbus allows you to professionally deliver and monetise OTT and broadcast channels, utilise advanced SCTE35 capabilities, efficiently managed from anywhere using an intuitive web UI as well as access to 24/7 support from the Veset team. At a point in the industry where streaming services are becoming so popular, and on-demand content is more in demand than ever, it is essential to have a secure cloud-native playout solution in place. In the event of multiple content distribution platforms and mission-critical content delivery, there is no more reliable and successful way than to introduce cloud-playout into your workflow. Interested to know more? Check out Veset Nimbus and book a demo.
Visit our CE Panel Session at IBC 2024
We are excited to announce that Martins Magone, CTO, Veset will join João Tavares, Product Manager, Velocix and Jean-Christophe Perier, CMO, Globecast on the panel ‘Cloud strategies and the latest CE use cases’ at IBC 2024, CE Stage Hall 5 (5A.28), taking place on 15th September at 12:45-13:30.
The cloud is revolutionising the broadcast and media industry, with workflows everywhere being transformed to accommodate for the benefits it offers. The need for dedicated on-prem hardware is constantly decreasing, and the flexibility, scalability and efficiency speaks for itself. Naturally, this foundation is the perfect development ground for AI-driven functionality, and it is important for us to consider what the effects of this might be.
Moderated by Stan Moote, CTO, IABM, the panel will explore the latest developments in the cloud for M&E and the potential impact of AI, such as the extension of its applications to playout and content distribution. Don’t miss it, add the panel event to your IBC calendar here.
