Broadcasters in the APAC region are increasingly wanting to transition to the cloud
because their existing hardware-based systems prevent them from managing their
resources efficiently, and at the same time don’t provide the flexibility and agility
required to easily adapt to evolving viewer demands and market factors. In scenarios
where complex multi-channel operations are being run, transitioning to the cloud can
offer improved scalability, flexibility, agility and efficiency.
For operators broadcasting both live events and prerecorded programming,
maintaining continuity after transitioning to the cloud is important to ensure seamless
live-production workflows that deliver high-quality content with minimal delay. While
traditional hardware-based broadcast infrastructure supports real-time delivery,
replicating this in the cloud can present challenges due to the latency introduced by
cloud and IP-based systems. Latency is especially relevant in live TV production,
such as sports, where the time between capture and delivery can significantly affect
the viewing experience.
As part of a transition to the cloud, broadcasters can select our cloud playout
solution, Veset Nimbus. As an all-in-one cloud playout platform for advanced
channel management, leveraging Veset Nimbus enables broadcasters to improve
operational efficiency and rapidly launch new channels or services as required to
meet the growing expectations of audiences.
Veset Nimbus also supports JPEG XS, a relatively new video compression standard
designed to provide visually lossless quality at very low compression ratios. Unlike
other formats, which focus on achieving maximum compression, JPEG XS prioritises
maintaining image fidelity while offering incredibly low latency. This makes it
particularly suited for applications where speed and visual quality are critical such as
live production. With Veset Nimbus’ support for JPEG XS, broadcasters can deliver
high-quality, low-latency live TV content across multiple platforms.
Additionally, Veset also supports Multicast networking, which enables broadcasters
to transmit live video feeds easily to both Nimbus and multiple other third-party
products without complicated unicast solutions. This is particularly valuable for
broadcasters that might be operating a complex multi-channel operation. Nimbus’
Multicast capabilities allow users to simplify live content delivery and benefit from
greater flexibility around content distribution.
With both JPEG XS and Multicast networking integrated into Veset Nimbus, users
can benefit from the features of cloud playout with the same quality and reliability as
traditional broadcast infrastructures.
As the global broadcast and media landscape continues to develop and evolve, the Asia-Pacific region is emerging as a key area for innovation, experimentation and growth. From advanced economies such as Australia and Singapore to emerging markets like Indonesia and Thailand, APAC is a highly diverse and dynamic broadcast ecosystem. The region is undergoing a significant shift, defined by an accelerating move toward cloud-based workflows, the rise of new distribution models, and a mobile-first audience. While broadcasters in other regions may still be tied to legacy systems, many APAC service providers are demonstrating remarkable agility, adopting flexible, cloud-native solutions to combat the limitations of traditional broadcasting.
High-quality and Low-latency Delivery: With Veset Nimbus’ support for JPEG-XS, broadcasters can integrate JPEG-XS workflows into their operations seamlessly, to leverage the benefits of the standard across their entire production and distribution pipeline, for high-quality and lowlatency delivery.
Simplified Live Content Delivery: Veset Nimbus’ Multicast capabilities enable live video feeds to be easily delivered simultaneously to Veset Nimbus and multiple other third-party products without the added complexity of unicast to many endpoints.
